Introduction

Any business, irrespective of its size or sector, is welcome to join this project.

Currently, founding businesses are predominantly SMEs and ethical brands (including e.g. Adnams, howies, One and Pukka Herbs). However, the 62nd business to join the project was a global, blue chip financial services company. It is expected that other larger businesses will follow suit in the near future.

Jon Lee

Business Development Manager, Ecology Building Society

"It is refreshing to find a scheme that can recognise truly responsible companies and act as a clear signpost for consumers who are faced with a barrage of greenwash."