Introduction

Given our economic system compels business to maximise financial profit, how can a company avoid offloading costs onto society and the environment or resist exploiting its customers, employees and suppliers if (A) this is how profit is maximised, and (B) if it doesn't do so, it will cede advantage and market share to businesses that do?

Profit Through Ethics is focussed on answering this challenging question. It proposes the creation of a publicly available, interactive internet platform for businesses to publish credible responsibility information and a brand logo which businesses may use to indicate their participation.

Profit Through Ethics is a collaborative project and growing movement made up of businesses, NGO partners and members of the public. Any individual or organisation may join.